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SMO (Social Media Optimization) translated from English means optimization of the site for social networks. In other words, this is a set of activities that need to be carried out on the website in order to advance in social networks. SMO is often compared to SEO (search engine optimization). However, these methods of promotion have significant differences. So, SEO is more technical toolkit that helps search engines to raise the site in the issue. While SMO is more user-oriented, analyzing the standards of their behavior, introducing an intuitive and user-friendly interface, satisfying information hunger. First of all, it’s worth waiting for SMO: increasing user loyalty and brand awareness, attracting traffic from social networks, establishing a communication channel with subscribers. Now with the Social Media Optimization in Australia & New Zealand the options have become perfect in every possible way. Compared to SEO, the SMO arsenal is not so diverse. The main task in opti