Exploring New Avenues in Social Media Optimization

SMO (Social Media Optimization) translated from English means optimization of the site for social networks. In other words, this is a set of activities that need to be carried out on the website in order to advance in social networks.


SMO is often compared to SEO (search engine optimization). However, these methods of promotion have significant differences. So, SEO is more technical toolkit that helps search engines to raise the site in the issue. While SMO is more user-oriented, analyzing the standards of their behavior, introducing an intuitive and user-friendly interface, satisfying information hunger.

First of all, it’s worth waiting for SMO: increasing user loyalty and brand awareness, attracting traffic from social networks, establishing a communication channel with subscribers. Now with the Social Media Optimization in Australia & New Zealand the options have become perfect in every possible way.

Compared to SEO, the SMO arsenal is not so diverse. The main task in optimizing a social network site is to make the site as interesting as possible.

Consider areas of work with the site within the SMO

  • Post on the site interesting and useful content. Your texts and pictures must be unique. Show the user that it is on your site he will find the most tempting offer, the widest possible service, awesome video, philosophical photos. The trick is that users want and can share this content.
  • Make you want to talk about you with friends. In order for users to share your content, you need to provide 2 things (besides the content):
  • Update content regularly. If you post news, articles or offers too rarely (once a month), users simply forget about you, too often (more than 3 times a day) - users will consider this as intrusive and may also stop you from reading.

Diversify information

Do not hammer the broadcast only with advertising messages. Content should be interesting and diverse. One ad nobody wants to share, well, except that it will be very creative.

Give readers the opportunity to tell in 1 click

Users should be comfortable sharing information from your site. For this, it is good to use the Share buttons from social networks. Place them under the text of the article or service.

Allow me to demonstrate loyalty right on the site. Do you have an interesting offer? Tell everyone that your customers love it! Remember, it’s very important for many people to “join the majority”. You can show interest using the “I Like” social network buttons.

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