Ecommerce Solutions in the Correct Format

E-commerce is one of the markets with the best growth figures: according to statistics it has increased by 18% in the last year alone. But the competition is increasingly fierce and to really emerge in a sector you need to know new technologies and know how to apply ad hoc solutions, starting from data and using the best digital tools.

Given the growing trend of online sales in Italy, the idea was born to create an event in which to talk about the strategies of the brands operating on the market. Starting from this we have created E-commerce! The online event from e-commerce for e-commerce. We have Ecommerce Development Services New Zealand and Australia for you.

We have created a new online webinar format in which the main focus was the interventions of well-known brands both globally and leaders in the national sector, and companies that are gaining an important part of the Italian e-commerce market.

Pharmaceutical e-commerce: marketing strategies and online consulting

The first essential thing for a pharmaceutical e-commerce is the regulations . They also sometimes limit the work of an online pharmacy and are crucial in developing the right digital strategy.

Strategic assets

A very important choice in eCommerce's strategy was the creation, from the very beginning, of a customer service supported by professional pharmacists. At the same time, work on the product catalog was developed which included both user and SEO friendly descriptions of the drugs sold. In addition to this, the most important focus was the creation of attributes with filters that facilitate the user's search on the site. A truly fundamental step was what today makes it possible to search by ingredient through the internal search engine.

Marketing automation: "Data is new oil"

An integrated CRM platform allows you to get to know the customer in detail, understand their needs and offer them a service based on their interests. The work in synergy of various marketing channels makes it possible to intercept the user at various stages of the funnel, accompanying him from the arrival on the site to the purchase and after-sales, through the use of a loyalty program and lead nurturing.

Business intelligence

eCommerce has developed an internal BI that is used both for internal analysis and for the creation of behavior models with anonymous data , information that is gold for the pharmaceutical industry.

Co-marketing

Numerous co-marketing activities help the pharmaceutical brand to gain visibility and traffic. The Merchant enriches the proposed offer and pushes the sell-out in the desired direction.

Collaborative Ads

eCommerce was the first portal in the sector that received the authorization for the implementation of collaborative Ads. Thanks to this format, Merchants can easily and safely allow Brands to publish performance marketing campaigns for their products, thus increasing sales on the site.

Multichannel activities: what are the SEO advantages?

Taboo to dispel: in the e-commerce sector, management costs are lower, therefore sales prices are lower. Making the lowest price per product would be the simplest strategy for an e-commerce, but this can only be done by companies that have the possibility of making an investment in a long-term project or those who have management processes.