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The essential work to open an e-commerce site is the drafting of its specifications, its design, its online and the development of its traffic.

Write the specifications of the project

Before worrying about the design of the site, it is necessary to write the specifications of the online store . An e-commerce site must inspire confidence, be orderly and have a powerful back office (site easily updatable, creation of pages, modification of articles, addition of products to the catalog ...). The Ecommerce development services australia are perfect in this matter.

Here is a non-exhaustive list of important elements to be included in the specifications:

The overall presentation of the project: company, objectives of the site, sector of activity, customer target, geographical scope of the website, language, quantitative information (expected visitor flow, number of pages, projected turnover ...) ;

• The characteristics of the accommodation and the domain name;

• The tree structure of the website (home page, product pages, pages linked to the user account ...);

• The layout of the pages: presentation and location of the blocks composing each page or category of page, content to be included;

• The graphic charter of the website: visual elements of the website (logo, images and any other graphic element), color trends;

• Management of user accounts: registration, account settings, order tracking, saving of orders in progress, modification and deletion of information ...;

• Management of the product catalog: addition and withdrawal of articles, prices, price changes, product characteristics, management of promotional offers, grouping by category, suggestion of other products in relation to the selected article ...;

• The management of the order process: description of the steps, information of the customer, process of validation of the order, acceptance of the GSC, documents delivered to the customer (quotes, purchase orders, invoice), notifications sent to the customers at each stage;

• The support service: phone or email support, live chat, user-oriented content (frequently asked questions, conditions of use, user guides ...);

• Payment management: accepted payment methods, online payment management and data security ...;

Back office: accounts receivable management, sales management (orders, billing ...), interface with accounting, monitoring the audience and user behavior;

In case of recourse to one or more service providers: distribution of tasks, requirements, planning, budget, maintenance requirements or for any other services. This document is essential before moving on to the design of the site, the service provider in charge of its development will ask for it.

It is therefore necessary to subcontract all or part of the development of the online store to a web agency. The choice of provider is very important because the quality of the site depends on it. Also, it is necessary to make sure that the service provider can then propose you a maintenance contract by guaranteeing you a good reactivity in case of problem.