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The permanent evolution of search engines is aimed at improving the user experience - annually the algorithms are modified at least 500 times (yes-yes, impressive!) For maximum yield and to best meet (and pay attention - totally) searches .
Google has admitted many years ago that it would have over 200 classification factors that played a vital role in how they ran the sites, and meanwhile things just made a mistake.
This is the main reason why search engine optimization techniques change permanently.
It becomes more and more difficult, if not impossible, to keep your site in the first position, especially as we often see fluctuations in location results, the device used, the time of day. With the SEO Services in Australia & New Zealand the deals get really perfect.
So SEO is Dead in 2018? For the lazy - yes!
But if you get on this page it means that for you SEO is more vivid than ever and you are interested in doing it well!
See how to do SEO optimization in 2018 below! We gathered the most relevant data about trends in Digital Marketing in 2018 and compiled them into a useful and informed article. Without knowing the wheat of wheat.
Truly it can be complicated to decide what methods you deserve to choose for your SEO strategy for the best results.
Now that we are at the beginning of the year, it is the perfect time to analyze what SEO has prepared us in 2018, and which are generally the 2018 online promotion trends.
1. AMP is becoming more and more important.
A special methodology, a separate mark-up, even from Google, created to form ultra-fast mobile pages, which has a major impact on searches on smartphones. Because speed matters more and more in the online environment - SEO needs to adapt, and, of course, Google is helping! It's a useful and simple tool to use.
2. Voice Search increases in value.
Because it is comfy and somewhat "trendy", vocal search also increases as it passes, with an annual plus of about 20%. The implementation of voice search technologies is an upward trend. So, users often get certain Rich Snippets from Google. Voice Search does not fundamentally change SEO, but it also requires some new approaches:
3. Machine learning.
RankBrain, the 2017-18 algorithm introduced by Google in 2015, makes beautiful and quick steps (and scary for us, SEO experts) in understanding human intentions. His learning ability gives him the ability to categorize new-brand new keywords and group them by domains, and that will certainly influence SEO in 2018.
Google has admitted many years ago that it would have over 200 classification factors that played a vital role in how they ran the sites, and meanwhile things just made a mistake.
This is the main reason why search engine optimization techniques change permanently.
It becomes more and more difficult, if not impossible, to keep your site in the first position, especially as we often see fluctuations in location results, the device used, the time of day. With the SEO Services in Australia & New Zealand the deals get really perfect.
So SEO is Dead in 2018? For the lazy - yes!
But if you get on this page it means that for you SEO is more vivid than ever and you are interested in doing it well!
See how to do SEO optimization in 2018 below! We gathered the most relevant data about trends in Digital Marketing in 2018 and compiled them into a useful and informed article. Without knowing the wheat of wheat.
Truly it can be complicated to decide what methods you deserve to choose for your SEO strategy for the best results.
Now that we are at the beginning of the year, it is the perfect time to analyze what SEO has prepared us in 2018, and which are generally the 2018 online promotion trends.
1. AMP is becoming more and more important.
A special methodology, a separate mark-up, even from Google, created to form ultra-fast mobile pages, which has a major impact on searches on smartphones. Because speed matters more and more in the online environment - SEO needs to adapt, and, of course, Google is helping! It's a useful and simple tool to use.
2. Voice Search increases in value.
Because it is comfy and somewhat "trendy", vocal search also increases as it passes, with an annual plus of about 20%. The implementation of voice search technologies is an upward trend. So, users often get certain Rich Snippets from Google. Voice Search does not fundamentally change SEO, but it also requires some new approaches:
3. Machine learning.
RankBrain, the 2017-18 algorithm introduced by Google in 2015, makes beautiful and quick steps (and scary for us, SEO experts) in understanding human intentions. His learning ability gives him the ability to categorize new-brand new keywords and group them by domains, and that will certainly influence SEO in 2018.
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