Fine Opportunities for the Essential SEO Works

Are you looking for a collection of tips for SEO that you can easily implement and help increase ranking for your site? You found it! You can share it with friends, but only after reading and implementing the tips listed below.

We have created a list of over 100 optimization tips and best practices for search engines (SEO) and divided them into logical categories so that they can cover various aspects - from page factors, up to to the user's (UX) navigation experience, link building, and more.


For many of the tips presented here you will also find a reference to relevant external articles where you can get more detailed information; we also included the official Google guide, which includes a manual selection of the best SEO guides from the online environment. With the SEO Services in Australia & New Zealand your options will get better.

Layout and site architecture

1. Make sure that you have clear, visible text in the direction the user normally visits a web page - Text is preferable to be placed centrally on any website. In case you do not have the option to fit the full text, you can even go through the title of the page in the first section, meaning that the user does not have to scroll down the page to see what it is, but to give it at first, the information you need to capture your interest.

2. Avoid too many ads / banners online / ads in the first section of the page. While display advertising is the main way that many websites collect their revenue, it should be borne in mind that the presence of too many ads / ads in the first part of the page may negatively affect the positioning in Google searches. Ensure that display advertising is not intrusive and is distinctive to text.

3. Create a content hierarchy. A well-defined hierarchy preserves organized content and at the same time allows the page's prioritization to grow round the web site.

4. Ensure that the navigation process is clear - the page navigation must be easy to locate and intuitive for both the user and the search engines.

5. Nofollow rule for any paid or affiliated link - all paid links should have added the rel = "nofollow" attribute. This rule applies to affiliated links.

6. Use SEO-friendly URLs - URLs should be easy to read and understand and follow a logical structure. Short URLs that include targeted keywords (separated by hyphens) are considered the best for SEO.

7. Ensure that you have as much contact information as possible - details of how to contact you should be as easy to identify and, ideally speaking, should include a physical address.

8. Includes privacy policy, as well as the "about page" section. These are the sections of the website that reinforce user and search engine trust.

9. Minimize the use of text repetitions - duplicate text must be kept in layout / design as little as possible (you can use alternative solutions such as the sidebar).

10. If you are dragging local SEO, include the address in the page design - add the physical address and contact details in the page design when you are dragging local keywords.

11. Use www. or non www - regardless of the chosen option, make sure the site is accessible and indexable only on the selected version. It is best to set your desired domain in Search Console (Webmaster Tools).

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