Perfection Shows for the Right Ecommerce Development

Any elements, from product images, to properly located CTA (Call to Action) buttons, affect the visitor's decision to make a purchase from the site. Below you will find tips that will help the online store attract and retain customers.

Use professional images

Quality images of the product - an excellent opportunity to attract potential customers. They increase sales, and promote the dissemination of information in social networks. Invest in quality photos of products. The audience should see the goods that you offer, in the best light.

When the images are ready - think about non-traditional templates based on dynamic elements and make a selling window using a gallery or a slider.

The adidas site on the home page uses a photo gallery to visually highlight key and promotional products. The main menu allows visitors to browse products by categories and make purchases in a couple of clicks.

Where to start: Create and place on your home page your own photo gallery with attractive professional images.

Lead the customer to purchase

The design of the site should lead the buyer to purchase. Use the linking of pages and site elements to manage the conversion. Use interactive elements, texts and buttons. Provide as many opportunities for visitors to go to the basket or a certain product from anywhere on the site.

The wildberries site combines links with visual elements. Headers and photos of the goods are clickable, which simplifies navigation. On each page there is a bright CTA button "Add to Cart".

Where to start: Create a different design of links and CTA buttons. Use linking methods with anchor links. Add "similar" and "scanned" blocks to the product page. For the Ecommerce Website Development Australia & New Zealand you are important now.

Simplify the purchase algorithm

It is important to remember that the best e-commerce sites work hard to make the store simple and understandable to users so that they can easily buy the goods.

When creating and managing your site, consider these design options:

• Several buttons "Add to cart" or similar options for each product.

• Change the state of the basket when an item is added, and the quick order button.

• Links to the basket in the navigation on each page.

• Bright colors and clear STA buttons for adding goods to the shopping cart for payment.

On the ecco website, you can see all the strategies described above. On the main page there are goods with the possibility to add to the basket. When a product enters the basket, its appearance changes. CTA buttons are large and bright, so they attract attention.

Where to start: Set up a product display on the product page for visitors. Add an alternative appearance of the basket, when adding goods to it, because this is a simple and effective method of reminding the customer for what purpose he came to the site. For the Ecommerce Website Development Australia & New Zealand this is very true.

Clarity and structure

Think about visiting a well-structured online store, like a hike in an elite boutique. If the store is clear and structured, then customers will feel a positive connection with the brand. A chaotic design can frighten a client - and he will not make a purchase.