Finer Terms for the Ecommerce Web Development Australia & New Zealand

Reviews can become an extremely powerful tool for e-commerce sites. They give social credibility and help convince people to buy from you. According to a Bright Local survey, 84% of people trust online reviews as much as personal recommendations. But keep in mind that Google checks the credibility of reviews. It must be opinions from your real customers.


To get star ratings in your Google search results, you must implement schema.org structured data markup.

Switch to the secure website version HTTPS

It is essential to switch to HTTPS that is to say to have a secure version of your site. Google favors HTTPS sites in search results. If we look at different statistics, like those from our study on ranking factors (and others), we can see that the first page of results essentially contains secure sites: 89.4% of the sites analyzed use the version HTTPS, while 10.6% of them still have the HTTP version. To better understand the situation, we also analyzed the top 50 e-commerce sites. Through this analysis, we found that 97.7% of them use the HTTPS version. For the Ecommerce Web Development Australia & New Zealand this is important.

The presence of HTTPS sites - E-commerce study

For an e-merchant, it is important to understand the overall situation, but especially what is happening in his niche, his sector of activity. By using tools like Seo company Sensor you can learn whether your competitor's sites are HTTPS or not.

If you still do not have a secure version and you see that in Google's top 20 in your industry there are a lot of HTTPS sites, it would be better to implement it so as not to find yourself behind the competition. Even though there aren't many HTTPS sites in your industry right now, by implementing the secure version you can gain more visibility and gain a competitive advantage.

The migration to the HTTPS takes effort and concentration. To avoid HTTPS implementation errors and verify that you have migrated to HTTPS correctly, it is always useful to perform a site audit to find problems quickly.

Optimizing the mobile is a “must-have”

At the time of global "mobilization", we must follow the news. Google wants to improve the user experience as much as possible and is preparing the release of Mobile First, a Google algorithm that will prioritize the mobile version for indexing and ranking websites. The mobile therefore becomes a “must-have”.

Indeed, our study shows that the mobile generates more traffic than the desktop in organic search for e-commerce sites. The difference between them is considerable for all areas of e-commerce in our research.

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